The story of our purple logo

Rooted in the vibrant heart of Riyadh, our brand draws inspiration from the city’s enchanting lavender hues, a symbol of growth, tranquility, and the unique charm of Saudi Arabia. Just as lavender flourishes in our land, we aim to nurture your health and well-being with the same care and dedication. Our purple logo reflects this connection, representing our commitment to bring health, wellness and vitality into your life.

Saudi Vision 2030

As part of Saudi Vision 2030, there has been a focus on branding cities in a way that reflects their cultural and natural uniqueness.

Purple aligns with the vision to merge tradition and innovation, reflecting both the natural beauty of the kingdom and its ambitious modernity

Emotional and Psychological Appeal

• Purple is often associated with luxury, elegance, and creativity, which fits the image Saudi Arabia is cultivating on the global stage.